I have been a dell owner and user for over a decade. My first dell laptop still works to date. Of course it’s not as fast and the battery gave up its ghost but the machine is still useful for easy tasks. I am planning to donate it once i get a new battery. I know that it’ll be helpful to a local organization that wants to use it for basic IT training. I decided to read about Dell as a company and see what values they aspire to stay true to. I was delighted to find an article by the Michael Dell, Chairman and CEO of Dell Technologies.

Here’s the article.

Winning is exciting in the moment. A reputation lasts a lifetime. That’s why as a founder, I have always emphasized that our values and culture are just as important as our results. It’s personal, because the values that built my company first built me—and it doesn’t get more personal than that.

At Dell, we have a rich history of making bold moves, competing and winning in the marketplace, and doing it the right way. As a matter of fact, we were just listed among the World’s Most Ethical Companies for the fifth consecutive year. All of the credit belongs to our awesome global team. I continue to be amazed and inspired by what 140,000 people, united by the same goals and principles, can achieve. It’s a beautiful thing.

However, as we have all seen over the last several months, operating with integrity isn’t always the norm, and the harm that can be caused to people and companies is enormous. If this doesn’t get the attention of your CEO or board, it should. Ultimately, it’s up to us business leaders to create a work environment in which everyone can feel safe, empowered and supported. To do that, you must get back to the basics—your culture.

At Dell, we have a strong culture, 33 years in the making. Now, with the creation of Dell Technologies, and the combination of Dell, EMC, VMware and Pivotal into one family of businesses, we believe that establishing shared values is as important as integrating the sales force. In fact in the long term, it may be the most important thing we do.

This is what we believe in:

1. Customer relationships. They ultimately differentiate Dell and are the foundation of our success.
2. Our people. We perform better, are smarter, and have more fun working as a team than as individuals.
3. Innovation and creativity as the engine for our growth and having a diverse and inclusive culture as the catalyst.
4. Being accountable to an exceptional standard of excellence and results.
5. Integrity as the guiding principle that governs our fierce desire to win. No exceptions.

These five values are our Culture Code. It’s who we are. And we recently crafted a new Code of Conduct that spans the entire Dell Technologies family. It’s effectively the global guide for how we work.

It is incumbent on every member of our team—all roles, all levels and everywhere we operate—to know it and live it every day. If they can’t or won’t do that, they don’t belong here.

Dell Technologies is a life-long pursuit for me and that changes everything. Here, conducting our business ethically and with integrity is not optional.

What about you and your company? Do you have best practices that are creating a safe, ethical workplace for all?