Learn from your visionary customer.

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As a startup you are very keen on learning about the reception of your product or service. You should get as much feedback from your first customers (visionary customers) as you possibly can. Find out why some people bought your product and why others are shying away from it.

Hand out 1: Visionary customer questionnaire

  1. What do you like about this product?

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  1. What would you want to see improved on this product?

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  1. What do you feel about the pricing of the product?

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  1. How does this product compare to existing alternatives?

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Running a successful business is a learning process. It is important that you document this feedback and come up with a list of the key learning from the feedback.

Key Learning.

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Next steps.

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