Good Reads
Who is your ideal customer?
Knowing the answer to this question will save you tonnes of stress and financial loss. A customer is someone who has a need or a job that they need done. This is someone who is actively looking for a solution or has a solution that is makeshift or that could do with a facelift and […]
Taking your business online.
Internet provides you with the ability to reach more potential customers outside the scope of other marketing outreach activities that you conduct. To go online you require the following; A domain name For example www.mybusiness.co.ke A webpage This can be from a web template available for free online. Web hosting This can be […]
Are these the ten questions every entrepreneur should ask themselves?
What Problem am i solving? How big is this problem? What do i project will be your sales for one year? What are the risks for my business? Who is my ideal customer? What is my target market? Why is my solution better than all the existing ones? What have i learnt about my business idea to date? What is my […]
The future of primary school education in Kenya
Introduction This year 2016 the government of Kenya is making good of its promise to have all standard one pupils getting computers in order to aid in their learning. This is a major disruptive innovation aimed at preparing the 21st century pupils for the digital age in their tender age. As this is rolling out […]
Are you ready for financing?
At one point as a startup owner you need to get financing, either to start, grow or scale. Here is a list of questions that you need to have answers to before you start seeking financing. What problem does your product or service solve? Describe your solution. What is new, interesting or different about your […]
What will it take to tame the PSV industry – Matatu,Motor cycle and tuktuks
The evolution of the matatu business in both urban and rural areas has led to a myriad of challenges that if not resolved will reverse the gains made over the years after the Michuki rules. The challenges are many and I may not be exhaustive as I seek to offer my opinion in how they […]
You don’t need an app now
I have met several people who want to start a venture and their first ask is that they need a mobile application developed for them. When I ask why they need an app the response is usually that a mobile app will enable potential clients to conveniently access their products or services. Here’s the problem […]