Good Reads
Are these the ten questions every entrepreneur should ask themselves?
What Problem am i solving? How big is this problem? What do i project will be your sales for one year? What are the risks for my business? Who is my ideal customer? What is my target market? Why is my solution better than all the existing ones? What have i learnt about my business idea to date? What is my […]
The price to pay as an entrepreneur
Today I want you to appreciate that there will be a price to pay in order to build a company. As I began my technology business called USALAMA® providing technology services for security I was hardly comprehended how brutal some days could be. As I interacted with my peers in various businesses I realized that […]
Is there a big need?
Often times we get a brilliant idea ( in our opinion) and we go right ahead to register a company, open an office and mass produce the goods or mass advertise the service only for no one to show up on our door step despite the great interior of the business premises. Its often called, […]
Commercializing technology innovations for startups in Kenya
Introduction Kenyans are known as some of the most innovative people in Africa. Growth in Innovation should go hand in hand with intellectual property protection so that the innovators can be able to secure their inventions. Despite the increase in innovations we still have very low numbers of patents and copyrights applied and granted in […]
Who is your ideal customer?
Knowing the answer to this question will save you tonnes of stress and financial loss. A customer is someone who has a need or a job that they need done. This is someone who is actively looking for a solution or has a solution that is makeshift or that could do with a facelift and […]
The future of primary school education in Kenya
Introduction This year 2016 the government of Kenya is making good of its promise to have all standard one pupils getting computers in order to aid in their learning. This is a major disruptive innovation aimed at preparing the 21st century pupils for the digital age in their tender age. As this is rolling out […]
Taking your business online.
Internet provides you with the ability to reach more potential customers outside the scope of other marketing outreach activities that you conduct. To go online you require the following; A domain name For example www.mybusiness.co.ke A webpage This can be from a web template available for free online. Web hosting This can be […]