Introduction Kenyans are known as some of the most innovative people in Africa. Growth in Innovation should go hand in hand with intellectual property protection so that the innovators can be able to secure their inventions. Despite the increase in innovations we still have very low numbers of patents and copyrights applied and granted in […]

As a startup you are very keen on learning about the reception of your product or service. You should get as much feedback from your first customers (visionary customers) as you possibly can. Find out why some people bought your product and why others are shying away from it. Hand out 1: Visionary customer questionnaire […]

Raising seed capital for your business is probably one of the hardest tasks for any business owner. Without a tested product and a refined business model it can prove to be a difficult task. As the owner of the business you have the responsibility of finding ways to raise startup capital. When you begin you […]

Often times we get a brilliant idea ( in our opinion) and we go right ahead to register a company, open an office and mass produce the goods or mass advertise the service only for no one to show up on our door step despite the great interior of the business premises. Its often called, […]

At one point as a startup owner you need to get financing, either to start, grow or scale. Here is a list of questions that you need to have answers to before you start seeking financing. What problem does your product or service solve? Describe your solution. What is new, interesting or different about your […]

Internet provides you with the ability to reach more potential customers outside the scope of other marketing outreach activities that you conduct. To go online you require the following; A domain name For example www.mybusiness.co.ke   A webpage This can be from a web template available for free online.   Web hosting This can be […]

Do you have an innovative product? This may be an industrial process, a literal work or even a catchy product name. Intellectual property can give you a competitive advantage in the market since it can deter competitors from replicating your product. There are various forms of intellectual property. Copyright This can cover a computer software, […]