Good Reads
You don’t need an app now
I have met several people who want to start a venture and their first ask is that they need a mobile application developed for them. When I ask why they need an app the response is usually that a mobile app will enable potential clients to conveniently access their products or services. Here’s the problem […]
Legal Compliance
There are many threats to your business and some of those threats come from non-compliance with existing laws regarding your kind of business. You may be required to have the following in order to run your business; County business permit. KRA certificate. Fire extinguishers. Company registration certificate. Environmental certifications. Safety clearance. Registration with the relevant […]
Are these the ten questions every entrepreneur should ask themselves?
What Problem am i solving? How big is this problem? What do i project will be your sales for one year? What are the risks for my business? Who is my ideal customer? What is my target market? Why is my solution better than all the existing ones? What have i learnt about my business idea to date? What is my […]
Minimal Viable Product
The heart of creating a business that is scalable depends on doing multiple experiments and adjusting the approach based on results of the experiments. For example if you want to sell a retail product, you may want to find out the most appealing packaging, the killer taste, the color of the product and the quantities […]
Taking your business online.
Internet provides you with the ability to reach more potential customers outside the scope of other marketing outreach activities that you conduct. To go online you require the following; A domain name For example www.mybusiness.co.ke A webpage This can be from a web template available for free online. Web hosting This can be […]
Why are you starting a business?
When you think of starting a business what is the first thing that comes to your mind? For most people the answer to the question why is usually one of the following needs or desires; Become your own boss / Job security Venture into an area of interest. Make more money. Work flexible hours. Change […]
What will it take to tame the PSV industry – Matatu,Motor cycle and tuktuks
The evolution of the matatu business in both urban and rural areas has led to a myriad of challenges that if not resolved will reverse the gains made over the years after the Michuki rules. The challenges are many and I may not be exhaustive as I seek to offer my opinion in how they […]