- What Problem am i solving?
- How big is this problem?
- What do i project will be your sales for one year?
- What are the risks for my business?
- Who is my ideal customer?
- What is my target market?
- Why is my solution better than all the existing ones?
- What have i learnt about my business idea to date?
- What is my response to these key learning?
- What do i need to actualize my business?
